In Chicago this weekend, I saw a lot of the Chicago Blackhawks logo (below) on souvenir hockey jerseys and other paraphernalia.
Being from Cleveland where the Cleveland Indians logo (below) creates controversy and inspires calls for its removal, I realized I had not ever heard much about the Blackhawks logo and opposition to it.
Looking at the two images, I can see why the Indians logo with its smiling caricature would inspire greater opposition. Also, the origin of the Blackhawks logo is that the team was named after the founding owner’s military division’s nickname, which in turn came from a Sauk chief, Black Hawk. This chain of history makes clear the way the name honors various groups and people. On the other hand there has been dispute about who or what Chief Wahoo honors with some saying he honors a historical Native American ballplayer with other saying the historical record does not support this view.
If one were to take an absolute position that reducing a group of people to mascots is undesirable, then the Blackhawks logo should be changed. In that case though one would have to make the argument specifically about marginalized people who currently suffer from a legacy of historical oppression so as to allow for the continuation of logos such as those of the Minnesota Vikings and the Notre Dame Fighting Irish. That seems to me to be a bit too much hairsplitting. If the mascot looks like an offensive stereotype, like Chief Wahoo, then I say get rid of it. Otherwise, consider the subtleties and let some stand.
A last note, the fact the Blackhawks live mascot is a person in a cartoon hawk suit, not a person in Native American regalia increases the respect factor and reduces the stereotype and authenticity problems.







